Pura Vida

Description

Yes, Pura Vida is a jewelry brand. But it’s also a lifestyle, one rooted in simplicity, mindfulness, and giving back. Each bracelet, ring, and accessory is thoughtfully handcrafted by artisans, designed to serve as a reminder to slow down, appreciate the little things, and embrace life’s beauty.

Pura Vida is known for its signature string bracelets, delicate charms, and vibrant color ways, made with ethical production practices and a strong commitment to supporting both artisans and charitable causes. From beach stacks to minimalist rings, every piece reflects the brand’s laid-back, coastal vibe while contributing to global impact initiatives.

With every purchase, you’re supporting fair-trade jobs and charities around the world. Pura Vida has also partnered with dozens of nonprofit organizations, regularly releasing limited-edition collections that raise funds for causes including mental health, LGBTQ+ rights, and environmental conservation.

Pura Vida FAQ

What does Pura Vida mean?

Pura Vida translates to “pure life” in Spanish. It’s a popular phrase in Costa Rica that represents a way of life focused on happiness, gratitude, and slowing down to appreciate the good things.

Can you wear Pura Vida bracelets in the shower?

Yes! Many of Pura Vida’s pieces are water-resistant and designed to be worn 24/7, including in the shower, ocean, or pool. However, metal pieces or styles with delicate charms may require more care.

How ethical is Pura Vida?

Pura Vida prioritizes ethical production by working with over 800 artisans worldwide, primarily in Costa Rica, El Salvador, India, and beyond. The brand is committed to fair wages, safe working conditions, and sustainable practices.

What do you do with the strings on a Pura Vida bracelet?

The extra strings allow you to adjust the bracelet’s size for a perfect fit! Once adjusted, you can trim the excess strings if desired, but many people leave them for a classic, carefree look and to prevent fraying.

Why are Pura Vida bracelets so popular?

Pura Vida bracelets are beloved for their beauty aesthetic, affordable price point, and powerful mission. They’re easy to stack, customize, and wear daily, making them a go-to accessory for anyone who loves casual, meaningful jewelry.

Does Pura Vida Support LGBTQ+ causes?

Pura Vida regularly launches charity collections, including bracelets supporting LGBTQ+ organizations and Pride initiatives. A portion of proceeds from these collections is donated to relevant nonprofits.

Does Pura Vida donate to charity?

Absolutely! Pura Vida partners with over 200 charities and releases special designs where a percentage of each sale goes directly to support causes like mental health awareness, animal welfare, ocean conservation, and more.

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